Do you have the capacity to handle your offline marketing campaigns?
Many local brick and mortar businesses have the desire and motivation to grow, but do not know where or how to start. However, there is also another factor that comes to play. Assuming the local business does know where to start and has the financial resources available, they may not have the man power to respond to a large offline marketing campaign. We typically see this kind of job fluctuation around the holiday season. But what happens if you want to start a large offline marketing campaign without hiring a bunch of in house employees? The answer is simple, hire a company to handle your campaign for you.
Starting out with a large mailing campaign to local residents is probably one the most popular ways to get your name on the local market.
Believe it or not, there are many companies that specialize in offline marketing and can handle all aspects of the campaign for you. These companies are equipped to handle all of your inbound and outbound calling, as well as log and track all of your leads for you. These marketing companies are an excellent way of making the most of your marketing budget.
Furthermore, An often lacking part of any offline marketing campaign is the response rate. These reponse rates can be terrible if you are not experienced and can make or break your campaign effectiveness. Many reputable marketing companies spend millions of research dollars finding effective marketing techniques. This alone is great reason to let a professional company handle your campaigns. That said, who cares how much you spend on a marketing campaign as long as the return on investment is substantial.
Having a company handle your offline marketing campaigns for you will result in a good response rate. Moreover, the responses will be targeted. One reasons why many businesses lose a lot of money with offline marketing is because they don’t target the right consumers. With online marketing, not a lot of money is required to create targeted ads. The biggest reason for this is social media networking – one doesn’t have to spend money on a Facebook or Twitter account. Plus, article marketing is a free method of reaching out to a targeted audience.
In regards to offline marketing, things aren’t so simple. Television commercials, print ads, radio ads, etc: all of these costs quite a bit of money. And they are a waste of money if you don’t know when to run the ad, and which demographic you want to present it to. A marketing company can help you make these decisions.
Once the ad is displayed to the right demographics, you may need additional help handling everything. What if your company receives a huge response beyond anything you could have imagined? If your company is ill-equipped, and can’t handle the response, it’s game over. Why? Because you will be disappointing all of your new leads. You’ll be disappointing hundreds or even thousands of potential customers.
Does your company have what it takes to handle the following:
Huge increase in incoming calls
The ability to respond to the calls
The money to mail out orders and have them tracked
Enough people to handle the orders
The money to produce the products
The time and resources to provide more services
The time to respond to criticism
Enough man power to handle returns
The money to track the effectiveness of the offline campaign
The ability to take care of customers and to keep them from going to your competitors
Clearly, it takes a lot of hard work, time, money, and resources to handle a huge response. Even if your company can handle these, what about your online campaigns? Can you do both? This is why having an experienced marketing company at your service is essential. You can have them handle your online or offline campaign, or even both.
Will the investment be worth it? As long as you hire the right company. If your business is unable to handle everything, you will be overwhelmed and LOSE everything! Hiring professionals to take care of the hard work for you will result in many, new happy customers. You will also save money from not having to do a bunch of research.
Clearly, if you lack the capacity to handle marketing campaigns, you should not even attempt to do them on your own. Instead, don’t be afraid to invest a bit of money in hiring experts to do so for you.
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