A-Z graphic design dictionary ,online graphic design training,graphic design distance learning
A-Z graphic design dictionary ,online graphic design training,graphic design distance learning
A
Acrobat reader – Reading software for sharing electronic documents in PDF format. Using PDF prevents modifying a file and ensures that it will be displayed the same on each computer. Acrobat was developed by Adobe Corporation.
Adobe Flash – Multimedia and animation software by Adobe for displaying pictures, sound and motion.
Adobe Photoshop – Software for processing images primarily based pixels from Adobe. This software is the most common for photo processing in the market.
Alphabetic key – A list, in alphabetic order, of the content mentioned in the book/booklet.
An opening letter – A highlighted or enlarged letter, opening an article or a book chapter.
Art – An advertising agency position. The Art is in charge of campaigns design.
A thousand ran – The following thousand printed sheets for the same graphic job.
B
Block/plate – Bullet format. Specific formatting that dip’s it in ink or pupil pressure on paper it embeds a design on the grooves. An example: personal stamps warfare.
Body text – All the text included in an ad
Big – A mark on a folded paper, created by a blank knife.
Barcode – An optical code used to mark and identify products. The code is embedded or glued to the back of the product and a reading of it will supply information about the product.
Bleed – Overflow.? A picture or a graphic that are beyond the boundaries of the file are marked to trim the paper after printing location.
Blanket – The cylinder holding the printing paper in an offset press.
This technique is suitable best for the textile and fashion industry as well as cartonnage.
Bmp – (bitmap) – Format that supports colour depth of up to 24 bits. Format creates
large files.
Branding – Examination of the brand’s position in the market.
Brief – a glance summary of critical data to manage advertising campaigns.
Bristol board – Bristol thick paper, carton. Bristol American-a type of fancy tough paper. Usually glossy on one side and white on the other.
C
Campaign – Contains a series of multiple messages in a specific topic, publication on the various communications primarily for promoting a particular purpose, or social marketing.
Capa – Foam board panel. Pictures can be pasted on it.
Cartonnage – carton works.
Chromo mat/gloss – Paper-less wood coated. Water proof glossy coat is suitable for highlighting an offset press product. This type of paper is most often used for magazines, catalogs and flyers and for high quality internal pages as well as for emphasizing a graphical design for fancy format.
Clip art – A general images collection, used in graphic design for non specific products.
Collecting – One of the finalizing stages of binding in the printing process. The collecting is done mainly manually, especially on small products.
Consignment – The method of sale in shops, that Distributor accepts only payment for merchandise sold at the shop, and getting back into his own hands the goods that are not sold.
Contras – A set of 24 sheets of paper.
Copy writer – Responsible for the content of the campaigns in an advertising agency.
Cylinder printing – This is the highest quality method for printing. The design is engraved on the cylinder which is actually a small Clipboard. Used when printing millions of copies.
Cropping method – Crop products, paper or card stock, according to the required graphic outlines.
Cropping method – Cut cardboard or packaging by a selected design using special designed knifes.
CYMK colours – These are the primary colors in printouts process. Cyan, magenta, yellow, black. By mixing percentages of them you can create almost any colour.?
D
Digital print – A developing of recent years. In this method the information is being transferred directly from the computer to colour magnetize cylinder. The digital print is used for small quantities like banners and posters and can be printed on a variety of materials.
Distribution – The process of giving out copies from a book, brochure and flyers to a targeted audience or private people.
DPI – The unit of measurement of the resolution of the printing jobs. (dots per inch(
E
Edition – The number of copies that are printed in the same serie at one time.
Eps – (encapsulated postscript) – The format used for exporting vector graphics from graphic soft wares. Editable format in Illustrator.
Examiners – Manuscripts examiners. Literature specialists who review manuscripts for the publishing houses.
F
Film – Film is used for the development of art in analog method. Film is an intermediate step in creating a plate.
Finishing/Finalizing – These are all actions made after printing to finish work such as: cover, etc.
First thousand – These are the first thousand sheets printed. Because the machine needs special operations like washing the plates, the first thousand sheets printed are more expensive than the following printed sheets.
Flexography – printing, using flexible relief plates. Suitable best for various types of food packaging and nylon bags.
Font – The structure and style of a letter.
Format – The technical settings of a work: dimensions, weight paper, binding type, and more.
Front page – Front of a book, brochure, and magazine. Usually will include the product name, the author name, drawing and illustration.
G
Gif – (graphic interchange format) – A very popular format for its special qualities; it supports animation and has the ability to show a transparent background. Gif can contain up to 256-colour image digital condensed, using the compression method that doesn’t lose information (lossless).
Gramage – The unit of measurement of the weight of paper per square meter.
Gray scale – A grayscale image. Each pixel that appears in the image can be in the colours: black, white or gray.
Greifer – A centimeter wide fringe that does not receive ink because it is used by the printing machine as a handle to hold the paper during the process.
Grid – Template used by a graphic designer.
Guillotine – cropping facility with a sharp knife paper.
H
Hardcover – Hard cardboard cover, mainly used for binding books.
Hit embedding – Creating an embedded object by pressing the plate to the paper.
I
Illustrator – A graphic program for illustrations and vector graphic design. Developed by Adobe Company.
Imposition – Organizing the pages for print in a way that after the printing, folding and cutting the final page layout will be perfect.
In design – software specialized in layout for books and magazines. Designed mainly for working with text.
Initial campaign – The unveiling of a new brand or product to the public through the campaign early publications.
Ink injection printer – Printing in this printer requires a waiting period of several seconds after you finish the print procedure because it squirts the drops of ink on the paper.
Insert – A separate advert pamphlet, usually inserted inside a newspaper or magazine. The quality or the insert is higher than the newspaper or magazine as it is not connected to its format of printing.
Iris – A colour sample, used in print houses to estimate the colours in the final print. Even though the iris is almost accurate there could be a slight bias in the final print.
Italic font – One form of the font. The font tilts to one side. Especially used this emphasizing in a design.
J
Jpeg – (portable network graphics) – Another very popular format for the Internet. The format used for transfer pictures and graphics. Also using it on DVD, digital cameras, and software. Can be used with 16 million colours, although the compression might cause some data lose.
L
Lacquer – A transparent varnish layer. Protects the colours and also gives a fancy style to the product.
Lamination – Nylon-coated paper in order to prolong the shelf life of the finished product. Gives product a fancy look. For example menus.
Laser printer – This printer prints on the paper by laser ray and toner powder that melts on the paper.
Logo – Is a computerized form of illustration or text that is created to represent a specific body symbol, company or product.
Lupe – A magnifier that is used by typists in the printing and graphics to view closely the image points.
M
Master – Prototype of a creation. Often used in a page-layout software such as In Design.
N
Numbering – It is a component which is located in image setters in order to number the pages.
O
Octobo – Means eight in Latin. In the graphics world it refers to a sheet that has been folded three times to create eight pages.
Offset printing – The most common method of printing today in the press industry. This method for printing large amounts, such as magazine, book, flyers, brochures and most paper products. This method is a developing and improvement of lithography, a copy of the page that you would like to print “embedded” on aluminum plates which are attached on a roll. The aluminum plates transfer the embedded information to a sheet.
P
Page-layout – Procedure of ordering text in a clear and accurate
