Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts

Friday, December 17, 2010

Patricia Handschiegel: The New Power Girls: 5 Habits Business Travelers Must Have Today

It was a simple enough trip. A business traveler, on the way home from a few days of meetings in a remote city, is stranded by way of an airline with the reputation of rarely getting passengers to their destination, let alone on time. The option of two hotels are offered, and the Sheraton Airport Hotel Tempe, near Phoenix, is selected -- after all, it's a Starwood hotel, the same company that owns the Westin and other properties. By no means the highest of the lodging food chain but by no stretch usually horrible. The idea of forgoing the airline's options and selecting a separate hotel was considered, but it was late and had been a long day. The flight was delayed, then had mechanical failure, then ran out of food after keeping passengers on the runway for over two hours. The stay at the hotel would be less than eight hours, less than the average work day.

It wasn't surprising afterward to read the reviews online about the hotel being "dirty," "in need of cleaning" and "lice infested." That was the near exact experience. One guest shared that they found a pair of men's underwear in plain sight in the bathroom, clearly due to the room they were in never being cleaned. Another talked about there being hair in the drain of the sink. In fact, more reviews referenced the hotel being filthy and poorly maintained than anything else. It was stunning that the airline would put its passengers in such a dirty and poorly managed place.

It's not the first horror story you've heard about business travel. Today entrepreneurs and executives aren't just being hit by airlines cutting back and increasing costs, security measures and other obstacles, but dirty hotels, bed bugs and a whole host of other things. The Sheraton is an example. Here's what you can do about it:

1. Google search all hotels before you stay in them, and include the words "lice," "bed bugs," and "scabies." Fortunately sites like Trip Advisor and Yelp give candid details about the experience consumers have, good or bad. While bed bugs can spread to even the cleanest hotels, there are a bunch of sites dedicated to alerting travelers of hotels that have infestations.

2. Take note of the room, bed, etc. the minute you get in. While you may have a particular hotel you like to stay in and are confident in its management, the hotel an airline puts you in might be another story. Regardless, take stock of the room the minute you walk in, including foul odors, dirty surfaces, etc. If the room doesn't seem up to par, ask for another immediately.

3. Invest in a hard case suitcase. You've got a better chance of protecting yourself and your items from bugs and other problems with hard case luggage over fabric and other materials. While bugs can still get in by way of zippers, etc., they won't be able to sneak through fabric fibers, etc. There are also luggage and travel bags that seal in your clothing and bags available online and in stores.

4. Do not unpack, and do not put your suitcase on the floor. A lot of people immediately unpack their clothes in their hotel rooms, or throw their suitcase on the floor. Avoid this, as clothing in drawers, etc. can be exposed to insects, while suitcases on carpeting can suffer the same.

5. Act immediately. If you feel something crawling on you in the bed at night, chances are there is something crawling on you. Immediately get up, remove your clothing and take a hot shower. Put the clothing in the sink so that nothing else you own is affected, then have it bagged in a sealable bag and if you can, keep it out of your luggage. Do not bring your suitcase or any of its contents into your home once you've returned. Either leave it in the car for a few days (the heat or cold should kill most bugs) or remove everything from it and wash immediately in the hottest water you can.

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Thursday, December 16, 2010

Keeping Your Marriage Business Private

Keeping Your Marriage Business Private

With almost 30 years of Marriage Counseling experience we have discovered that it is critical to keep your marriage business private. This is true when things are going well and also when things are not going so well. It is particularly important if your marriage or family is in crisis.

This does not mean that you should have to handle the hurt and pain all by yourself. When you are in pain it is important to have someone to talk with. That person should not be a friend or a family member.

It may seem like they would be the best person to share with, but that is not so.

Why?

It hurts trust between you and your spouse. You spouse may feel embarrassed when you share your relationship difficulties with family or friends. It is very disrespectful. Would you want your flaws exposed to others outside the privacy of marriage? Often, when we go to others asking for prayer, we are actually using this as an opportunity to gossip about our mate and line up support for our side of the conflict. If we air our dirty linen and later you and your spouse have “made up” the person you shared with may still have negative feelings about your spouse. When we get advice from family or friends we may get “one sided” advice. They most likely will not be impartial. They may care more about you than the truth. When you share your “version” of the truth, it may not be accurate. In all of our years of Marriage Counseling, we have rarely seen a situation where both spouses did not have some of the responsibility. What kind of axe to grind does your confidant have? Since half of all marriages end in divorce, it is likely that the person you are seeking help from may have hurts or prejudices that affect their advice. A classic example would be getting marriage advice from a divorced friend who is angry at their ex spouse.

Of course it is important to get help when you need it. We recommend that you choose the appropriate marriage counselor to get the help from. If you and you mate cannot calmly talk out the situation, then seek guidance from your Pastor or a qualified Marriage Counselor. Don’t make the mistake of making a bad situation worse.

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About Marriage Rescue Associates | Christian Marriage Counseling

With over 23 years of experience, Marriage Rescue Associates have discovered many effective methods for helping couples restore their family and marriages. As Christian Marriage Counselors, Marriage Rescue Associates can help construct solutions to rekindle love and rebuild trust that has been torn down by endless conflict, indifference, and unmet needs.

Don’t let your marriage or family become another statistic when you can actually do something to change it.

Seek out Marriage Counseling from an experienced Marriage Counselor that understands your situation and makes you feel comfortable with them.

Visit us online at www.marriagerescue.org

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Fashion Business

Fashion Business

The large fashion industry is booming and there is a place for anyone who has talent that can be exploited. However, while there is a place for everyone and various niches that are waiting to be adopted by entrepreneurs, there are various aspects of developing a profitable business model and sustaining it.

There are many talented new entrants to the fashion industry who fail to sustain their fashion business even when they are one of the most innovative and talented designers that are to be found. This is mainly because of the fact that many creative and talented new designers fail to recognize the fact that the success of a fashion business depends not only on creativity and innovation but also on entrepreneurship and a sound business model. A proper business model and finance are perhaps the most common factors that plague emerging designers.??

Even thought the fashion business is unique in its own respect, the business model needs to be sustainable, like in the case of any other business. In the fashion industry, it is the conceptualized idea that sells. The focus is to hatch exciting ideas, create special products and designs that enthuse. But all this needs to be done keeping in mind the dynamics of demand and supply and what really excites the customer.

The first step is to think of an idea and decide the consumer that you are planning to target. This is likely to dictate the manner in which you proceed with almost all other aspects of your fashion business. The fabrics you chose, the manufacturers you hire, the colors you popularize, the fashion houses and retailers that you tie up with are all likely to be decided based on overall basic concept and the target consumer. For instance, if you are targeting the wedding niche, then you are targeting young males and females who are looking at buying themselves a wedding dress. Accessories, bridesmaids’ dresses and bouquets can then be line extension once you have established yourself. On the other hand, if you are looking at positioning yourself as a ‘green’ fashion label, then you will look at collaborating with other environmentally friendly fashion houses.

Once you have decided the target consumer and the concept, it is time then to create the actual product and designs. This involves creativity, viewing collections of various designers and exploring research ideas. Fashion design is a continuous process that requires developing at least five to six collections a year. The moment one line is complete the next one has to start developing in your mind for your label to move on to the next season.

Trends are extremely important in the fashion industry. It is one industry where you cannot relax and sit on your laurels of the past. The success of a fashion business necessitates keeping abreast with what the consumer is buying. Information to this effect flows in from several sources?manufacturer’s representatives, fabric producers and from professional online trend services that sell information regarding expected trends in the coming season. Keeping yourself in the loop may require you to be part of online forums and blogs so that you are aware of what really is being talked about as the next best thing and be prepared for it.

Controlling cost and maintaining quality are critical to the success of a fashion business, as any other business. For this purpose a workable business model should be developed because without good financial planning any business is likely to fail. Boring as it may seem in comparison to apparel design; bookkeeping is important and helps you keep track of finances as well as material that you may send to a contract manufacturer.?

Barring a few large companies who prefer in house production, fashion business is largely based on contract manufacturing. A contract manufacturer takes the cut material and sews the garment. Some large companies even ship cut material to overseas contractors to save costs. Maintaining a balance between quality and costs is extremely important as you begin to grow and expand. Supervision, quality control, maintaining a sound retail distribution chain and cost control need to be handled in conjunction with creating new lines for each season.

Contract manufacturing works on the basis of one operator sewing in one piece. That means one operator sews only collars while the other, only sleeves and one sews all the pieces together to produce the finished product. In a modular method a group of operators sew the entire garment. This ensures better quality of the end product.?Fashion business that lays emphasis on quality should opt for the garments to be sewn completely by one operator.

The fashion industry is unique, artistic, profit driven and at the same time very demanding. In this industry one person can make a big difference and there is always room for more. The first two years are critical for the success of a fashion business. Without help it may become difficult for new designers to survive in fashion industry.

Success in the fashion business is as easy or as difficult as success in any other industry. Irrespective of the industry that you are entering, it is essential that you understand the unique characteristics of the trade and the industry before you take the plunge completely and sink in the investment. However, the good news is that www.StartingaClothingLine.com offers a complete agenda of what you need to know before and after starting your own fashion business line and this includes fashion design, fashion design products like design software, branding, marketing and positioning a fashion label, contacting retailers and getting your line in the outlets, supplier contacts and step by step guidance that ensures success in the fashion industry.

Jay Arrington is Co-owner of Harper Arrington Media Group, the parent company of www.StartingaClothingLine.com, and www.DigitalFashionPro.com. He along with his business partner Michael J. Harper has authored several books on fashion designing and on how to start a clothing line, with The Official Step by Step Guide to Starting a Clothing Line being one of their titles. They have also introduced the world to Digital Fashion Pro a fantastic fashion designing software, that allows the user to create lifelike fashion design sketches! In addition, the two are also the proud owners of Harper-Arrington Publishing www.HApub.com home of The Little Entrepreneur book series for kids and young adults, www.thelittleE.com. As entrepreneurs and educators it is very important to Jay and Michael that they provide fellow future and present business owners with the very best information possible!

Music video by The Fashion performing Solo Impala (Take The Money And Run). (C) 2007 RCA / SONY BMG MUSIC ENTERTAINMENT DENMARK A/S

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Wednesday, December 15, 2010

why online promotion needed for business?

why online promotion needed for business?

A business is a legally recognized organization designed to provide goods or services , or both to consumers. There are many types of business that exists in this world. Types of business may include a?? marketing sector, banking sector, insurance sector, information technology sector etc.

In every business there are many techniques and tactics for its promotion it self. Promotion of the business will help to achieve the higher turnover in future. Promotion of the business will also help in creating the good image of the firm in the market , this will help to generate more business opportunities for the firm all over the world.

The best way to promote the business is through online source. Online is considered the best source because it is the fastest and the most easiest way to get in touch with the people around the globe. There are many ways to do online promotion of the business. some ways are-

a?¢???? ??Advertisments- When we visit different websites we often see that advertisements of many companies are posted as a pop up link. These companies pay few bugs to these websites for the promotion of their business which is said as advertisments

a?¢???? ??Search engine optimization(seo)- SEO is also another medium to promote the business. The websites created by different companies want to generate traffic on their site for the growth of the business. In order to achieve the success in the business companies conduct many activities that are included in SEO.

Online promotion is one of the strongest and the most reliable way to promote the business

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Saturday, November 27, 2010

PPC ADVERTISING: HOW TO MAKE YOUR BUSINESS “CLICK”

PPC ADVERTISING: HOW TO MAKE YOUR BUSINESS “CLICK”

PPC stands for Pay Per Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

·?? ?Pay per placement
·?? ?Pay per performance
·?? ?Pay per ranking
·?? ?Pay per position
·?? ?Cost per click (CPC)

PPC advertising is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.

2. Creating a keyword list.

3. Choosing (and setting up) an account with a PPC search engine.

4. Bidding on the ad placement, including the search result words or phrases.

5. Writing out an ad copy.

6. Setting up the ‘landing pages’ for your ads.

7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business ‘online’. Some of them are listed below:

·?? ?Get launched immediately. PPC advertisements are implemented very quickly – they can go ‘online’ within an hour after winning the bid and paying for it.

·?? ?Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer – those who are more likely to become a ‘lead’ (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.

·?? ?Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or “organic” search engines.

·?? ?Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive – the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).

Below are some important things to consider when planning on a pay per click campaign:

1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).

2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3. Bid just right. Know how to bid right – a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program – if you spend more on advertising but have little or no sales at all.

5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:

·?? ?Discount offers
·?? ?Testimonials
·?? ?Celebrity/famous endorsers
·?? ?Money-back guarantees
·?? ?Free trials or sample offers
·?? ?Freebies
·?? ?Reverse psychology
·?? ?Major benefits (“Lose weight”)
·?? ?Direct instructions (“Click here”)

7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple – designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.

Donald Foster

http://tinyurl.com/yczqram

Hi There All,
I am a Farmer , An Online Marketer and Advertiser. I live in the North-West Region of Tasmania , which is an Island to the South of Manland Australia.
“Beautiful one day….Perfect the next”

http://www.donaldfostersmarketingtreasures.com/dons_mktg_gems/

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Tuesday, November 9, 2010

7 Classic Bad Calls In Business Journalism

Daily Finance:

This week, Barron's has a cover story entitled, "Bye-Bye Bear." The basic idea is that the bear market is finally over for good and "America's money managers say stocks are cheap and the economy will keep growing."

The magazine may be right, if only because it has history on its side: The stock market has gone up an average of 10.5% in the third year of a presidential term going back to 1833, according to the Stock Trader's Almanac. But in general, newspapers and magazines are horrible predictors of future stock market movements. They're so bad, in fact, that they have been studied as a leading contrary indicator of stock prices.

Read the whole story: Daily Finance

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Wednesday, November 3, 2010

Cheap and Effective Advertising with Business Cards

If you have ever watched American Psycho then you know having a cool business card is VERY important, lol. Business cards are a crucial form of marketing. They are a very cheap and efficient way to increase advertising. Today, many people forget about conventional ways of advertising because everything is done online. However, offline advertising such as business cards, flyers, etc is still a very effective, and sometimes better, way of getting the word out on your product or company.

Designing a card is not a difficult task, but it is important to have a well designed card to ensure you get a customer’s attention.

Here are some tips for things to avoid when creating your own business card.

-make sure it doesn’t blend in with other cards, make it unique!

-make sure it looks professional, a plain white card with simple text isn’t going to cut it!

-don’t make it too big! no need to go over the standard 3.5 x 2 inches

-avoid having a cluttered card, spread your words out and make sure there is no crowding

-make sure the print is not too small! people shouldn’t have to pull out a microscope to read your card!

-same size text, make sure your title is bigger or bolder so that it sticks out from the rest

These are just a few things to avoid when making?a business card. It is really pretty simple to create a nice card and you shouldn’t have any problems. There are many templates and examples you can find on google if you need more help.

This is just one method of advertising or marketing that is very affordable. There are many other ways to market yourself or your product.

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