Top Uses for Multimedia
We all know that multimedia is a powerful way to entertain, inform and market to people. Let’s first separate the uses of multimedia from its delivery mechanisms.
Major delivery mechanisms of your multimedia presentation include DVD and CD ROM, kiosks, computers, the internet, games and displays.
The top uses for multimedia are for presentations, sales and marketing, education and training, and entertainment.
Here’s how they all come together:
Education and training – A great learning tool, the use of multimedia allows for interactive learning at the users pace. Learning goals can be identified and met before allowing the user to proceed to the next lesson. Training sessions can be transportable on DVD or CD ROM to allow for maximum flexibility.
Sales and Marketing – The use of multimedia at kiosks at trade shows are used to entertain and educate. They can also be programmed with database functions to gather information from participants for future marketing efforts. Businesses design flexible and interactive multimedia presentations to describe their products and services for their sales force as well.
Presentations – Presentations can be designed so that the presenter can go from one subject to another, based on a client or audience’s interests or feedback. Sometimes a little multimedia eye candy can go a long way towards keeping your audience alert and amused, especially when the content of your presentation is technical.
Displays and Kiosks – Multimedia can also be used in stores to entertain, educate, engage and market to customers. Whether your customers are standing in line waiting to check out, at a trade show or walking or driving on the street, multimedia can be used to engage, motivate and inspire your potential client to make a purchasing decision.
Websites – Want to add pizzazz to your website? Multimedia is the way to go. With varying levels of interactivity, you can engage your audience and increase the ‘stickiness’ of your site by including interactive tests and quizzes, learning sequences, and engaging mini-movies.
Entertainment – Multimedia has been used to give life to virtual reality and game development of all sorts for years. Animation, music, sound, graphics and lots of multimedia programming are used to give life to these two huge industries.
There are many variations on the themes we’ve just outlined, but these should give you a brief survey of the major uses for multimedia.
Copyright (c) 2008 Irwin Myers
For more related articles go to http://www.video1pro.com/articles.html
Irwin Myers is the president of Video One Productions, a Chicago-based company that has been providing production, editing, and duplication of videos, DVD’s, and CD’s for hundreds of companies for more than 20 years. To find out more about how Video One Productions can help you with your production and multimedia needs go to http://www.video1pro.com
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