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WHY USE BANNER ADVERTISING?
Historically, consumer research shows that most people see advertisement multiple times before taking any mesures.Bannières you allow to display your ad over a period of time, increases the chance that a prospect will see your ad and recall that.
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Banner advertising is really a market of buyers, since there is always more banner positions available that advertisers need or want, which means that you can find many available ads.
ISSUES IMPORTANT TO CONSIDER WHEN PLANNING FOR YOUR BANNER ADVERTISING CAMPAIGN
There are several aspects to consider when planning for your banner advertising campaign.
The first review should be your graphic ad itself.It is usually animated GIF images, but don't forget that you want to attract customers - not just attention - and forget not the tone general campaign advertising in the design of your graphique.Garder in mind that many sites limit the size of the graphic file to somewhere between 12 and 16 KB.
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Then, you must examine the trafic.lorsque you look at the statistics of site that you want to make sure that focus you on the page views or page impressions instead of hits (which may count individually each reporting chart). depending on your banner and the market, you may be primarily concerned with single page impressions.
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Maha Kumbh Mela is much less well-known than the Olympic Games, Commonwealth Games or the world of football, and for each city that hosts this Hindu pilgrimage, event logging comes about as often. However, the Maha Kumbh Mela can see up to three times the entire population of the Australia visitors. With that many people autour, there are all sorts of reasons to update your travel insurance if you India near Kumbh Mela in 2010. We are examining today centering on the event, potential risks and what level of online travel insurance is recommended for visitors in India within 3 months of the festival.
About Maha Kumbha Mela
Maha Kumbh Mela, usually shortened to Kumbh Mela (such as the first word changes), is a Hindu pilgrimage attended by holy men and women everywhere in India.People come to a city set indicated by the planetary positions.He is said to be a festival of good omen to participate and therefore attracts people from all horizons.Le festival may be assisted by a number any 10 to 80 million participants and in recent years, there were approximately one million people attending from outside of the India it may be millions of people in a place provided for the festival day of swimming important.
Potential security issues
The India is generally subject to a high level of the threat terrorism and made aware of these issues is exacerbated after the terrorist attacks on areas related to tourism in Mumbai in November 2008.
Although the Maha Kumbh Mela is held in the district of Haridwar, instead of Mumbai, most countries concentrates in Mumbai travel.Haridwar is also nearby States troubled Assam, Nagaland, Tripura, Manipur - are all in mnorth were the highest level of travel insurance coverage will help protect you from harm in these northern regions.
Potential logistical issues
Millions of people that flooding areas Kumbh Mela of religious festival place considerable pressure on the infrastructure! it is wise to book accommodation as much in advance that you can and move slightly, with only what you absolutely need.Carry your luggage on the plan will help to avoid disturbances to the airport and logistics of travel insurance will cover the rest.
Recommended travel insurance
On a per capita basis, the opportunity to be involved in terrorist activities or politically motivated by India crime is relatively faible.Pourtant, the Australian Government has developed its "High degree of caution" threat level for travellers to the India.
Medical coverage, travel insurance is certainly recommended - the India is a developing country and gastric diseases, thus the more exotic diseases that are rare in Australia are fréquentes.Pas can all be vaccinated against.
Logistics-related travel insurance is recommended due to the large number of people who attend Kumbh Mela.Selon Australian Government, petty crime are quite common in India, the travel insurance covering you for the loss or theft of personal property should be mandatory
Caution travellers could use the highest level of travel insurance coverage primarily to cover the disaster and assaults benefit that it provides.
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It's not all fun is monstered. Poor Katharine Birbalsingh, the former Marxist was hailed as a Messiah of the Conservative Party Conference, is back in London liberal as Judas.
Bad enough, one might think of the surreal experience of being clutch matron fold way to England and have pictures of her students met with the kind of art you can expect in a zoo, or perhaps in a House, but to get back to find you are suspended and then dismissed, and your name in the Metropolitan Liberal circles drop you is now mud - well, this is what one of your new friends might call a show poor jolly.
"Birbalsingh, it seems, noir.Ce is not immediately obvious his picture, but in a country where a permanent-tanned, former Prime Minister is classified as white, and several beautiful blonde people Métis, including a friend to me, I always thought was white until she told me she was black, are always classified according to their darkest parent, he is regarded as important.Cela means that you cannot go towers saying""white woman", people tend not anyway, but you can go towers saying"as a black woman", although Birbalsingh, so I can gather, do.
This also means that the so-called representation of ears (black and ethnic minorities) conservative Conference was massively increased, Samantha Cameron who happened to be filmed while sitting next to a couple of Asian beautiful appearance and may, as well as introduced Indian dancers for occasionally also were black David Cameron.
But Birbalsingh, perhaps because she is black and therefore much more likely to end up in prison, committed a crime.Elle mentioned "black underachievement", you are allowed to speak, because it is the kind of thing that you can place on a form, but that she said something terrible. She said that black underachievement was not as a result of "institutional racism", which you are also allowed to put on a form, but, at least in part, "accusations of racism", which you do not. She said that when lawyers argue against the exclusion of a black boy in school and succeed in obtaining him readmitted, then all other black boys "search this invincible child and copy its bad example. Black children blunted, she says, "as a result of the well-intentioned liberal made for him".
Well, it is so many crimes that we would need an employment tribunal to untangle them.You can't say things like "all other blacks boys" do this or that, because it is generalize it stereotypes and is racist. And you can't say things like "well-intentioned liberal" because, for the well intentioned liberal (but not Tory non-inter alia-good-sense), it looks like a label and labels are others forms give you their, check boxes, and well-meaning liberals try helping black, yeah?and as they are, not racist and some of their best friends are noirs.Mais, perhaps longer.
The Birbalsingh black friends are, apparently, not themselves with its rice paddies truths.This is his "white liberal bourgeois friends" who waltzed off the coast with smelling.Il salts is fortunate that they were not with me when a friend of mine was announced after an afternoon of chaos that had we risk being charged with GHB, can not be done business with black people because they are so bloody disorganized and cannot remain work for them, because they are still demanding a rabais.Je assumes that he was not talking black on the face of the planet, but in quite general terms, based on his experience of blacks, individual, because he is black, is broad enough.
I guess that it was not really talk about colour, either.What he was talking about was culture, which in this case, was largely Caribbean, as his parents, and in which, for example, time is not a door which sharply behind you, but a beautiful door you can swing open at any time, and favours are something give you freely to friends and family and ask freely, sometimes even a person who is only in the sense most remote "brother" and hospitality towards East, such as various friends exhausted mine can testify, distant relatives offered limitless.
If you choose to stick to certain aspects of this culture even when you're in another culture, then you can, for example, be a great person as a friend or relative, but you would be a good person to have your entreprise.Et if you belong to a group in a class who prefers the trouble that all work and then, when you get into trouble, yell racism, you can exercise do not perform, and make sure that nobody else can, then you can enjoy short power, buzz but probably not the type that could lead to anything that someone else might call success.
And if you're the kind of person that has black so you can say you are black, black friends friends friends you escape when they cease to be pets start to have opinions, and that you use the word "racism" lot, then you'll probably spend much time in a beautiful haze of complacency, but you're also probably not much to make the lives of black, brown or any other persons to do better.
Last week at an event on multiculturalism and integration, organized by a wonderful organization called point of faith, I was also monstered.Un harsh Jewish man, which had accused me of anti-Semitism abusive e-mails sent .a very polished, Muslim woman who did step sent me emails on the responsibilities of the media and to know if writing about female genital mutilation and marriages forced in the Muslim community, I was guilty of peddler, stereotypes and the mythes.Vous could, I suppose, call something that occur as often a stereotype or a myth, but the usual word I have explained, is a fact.
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Last week, the Dalai Lama has been at Emory University, where he is a Professor Emeritus presidential. Among the offers instruction on compassionate and exploration of scientific research in compassion meditation have been. There is also a discussion with Alice Walker and Richard Gere called "" The Creative Journey: artists in conversation with the Dalai Lama on spirituality and creativity. ""
This is how it has been described:
How the arts help express us, or discover our spiritual aspirations and issues or certainty?This artist and the spiritual master have teach each other their respective disciplines? what is the role of tradition (or, conversely, iconoclasm) to maintain or renew the art and the spiritual life? Is the human being fundamentally spiritual, naturally artistic?
Beginning of the first question, "in the West people think creativity comes from the torment, while in the East has a tradition of great art from the balance and the realization. Personally, I know it's true, because many meditation students requested variant, equating nervousness, daring and creativity with inner pain and happiness with dullness of laziness and give up.Artists, actors, musicians have expressed some reluctance to meditation practice fear that their is contained in all the worst ways, lying on placid forgotten.
Alice Walker replied interesting way, saying that at the beginning of his career, she felt good poetry must originate from sadness, a notion that she had returned to Langston Hughes.But as she aged, she says, she found that she was just get happier and happier and that it was of course always écrit.Richard Gere had spoken of a loss, angry young man playing the roles of lost, angry young men, and how spacious happiness more en more allowed him not to identify with these roles, who live not their thus full but play with them, to be flexible.
The Dalai Lama has taken the conversation to another location, seem to define beauty like a good heart and a healthy mind, rather than any external State.He told several times and had been brought to a cathedral was asked to admire its artistic beauty, but that was step take a keen interest in him.He was more interested in freedom from suffering, with internal States, with space for motivation and the heart.
I suspect that the Dalai Lama could not imagine even the concept that one could cling to the suffering for a creative edge or believe that happiness as agent recouverte.Bonheur in education is regarded as internal abundance, ingenuity, Buddhist source of energy that allows us to serve, to provide, offer, create des.Si we don't ever think that we have enough, we're not motivated to donner.Si we are impoverished, exhausted, demoralized and discouraged, we have nearly energy to help others, to express, to go and try thus différence.Par happiness is not at all the considered laziness, but the basis of the activity of all kinds.
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This position has co-authored with 350.CHF org founder Bill McKibben
Earlier this week, we attended a conference call the State organized by the Sierra Club accompanied by nearly $ 16,000 Californians to discuss serious environmental issues are at stake in the election of mardi.Près Summit of the list are two initiatives which would break the promise of an energy future.
Now, Californians have begun to get wise proposal 23 - initiative power sales which would effectively cripple our law internationally famous on Global Warming Solutions. Funded by the foreign oil companies, 23 of the proposal is a non-subtle attempt to cripple promising energy clean industry California - and the jobs that will be present with her.
Proposal 23, however, is only half most obvious attack of two components on our future .c ' is because oil companies have one another, but also devastating, initiative on the ballot - 26 of the proposal. But where the proposal 23 is a blatant aggression, 26 of the proposal is more like a sneak attack. It is confusing, poorly written, and do seem to be something it is not.
If approved, proposal 26 would expand the definition of a "tax" to include the fees and charges that address "health, environment, or other social or economic problems." This is important because California taxes require a two-thirds majority vote at virtually impossible by the legislature of the State.The interests of Big Oil behind prop.26 rely on the current political dysfunction of California to keep off the coast of financial hook for pollution they cause in our garden.
Proposal 26 does not protect only the polluters pay but would also be expensive billion California taxpayers. Shirking responsibility to clean up the mess they make polluters behind the proposal 26 put taxpayers on the hook to at least $ 1 billion each year.The costs of cleaning up oil spills, disposal of hazardous waste, or deal with tobacco-related diseases would have all come from the pockets of taxpayers and the industries which actually caused these problems would have to pay a penny.
While the proposal 23 would suspend the Global Warming Solutions Act imposing unrealistic economic barriers, proposal 26 paralyse our climate protection efforts by making it impossible for California finance programs necessary to reduce pollution disrupting the climate.Rather than pay their share to advance California Sales polluters in the State would continue with business as usual.Result? is the California is a leader to energy future.And California, the rest of the United States and directionless.
Big Oil companies would like nothing better .c ' is why it is essential that voters know just how damaging these two initiatives would be in California that they lead towards sondages.Plus early this fall, the Sierra Club launched a community to work against proposals 23 effort and 26 to promote the creation of good jobs through the development of our economy energy propre.Le Sierra Club has established offices in California to help coordinate a massive effort of "out the vote" and had been communicating with constituents to ensure that voters are aware of what is at stake.
We found that when Californians have begun to hear the truth about proposal (23), polls have begun to show support fades for Big Oil attempt to undermine our lois.Il is equally important that we educate voters on the damage 26 proposal would be the environment, our ability to make polluters pay for the mess they cause and portfolio of taxpayers.
Visit www.StandAgainstProp23.com to find out what you can do in the last days before the election to stand against Big Oil and energy future in California.
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What is wrong with corporate culture today? There's a lot of niceness and fakeness going on, and people are scared to death to say anything. If you walk into any company and look around, everyone wants to focus on their strengths, not their weaknesses, and this can be very limiting for a team and a company as a whole. I have never been to an office small or large where the culture in the office isn't deeply affected by personalities.
One of the first things we do at the Handel Group when we begin coaching an executive is to help dismantle this aspect of corporate culture and work on discovering what the individual's negative traits are. We look at personality, habits, and behaviors and determine what doesn't work in the corporate environment and diminishes his or her ability to lead and get the best out of employees. (These same traits are very often similar to what doesn't work in their personal lives, but here we will stick to business -- mostly.)
A few examples of negative traits may be micromanaging employees who don't need it; not trusting people; being harsh, impatient, not taking the time to acknowledge and appreciate people; being late to meetings.
When working with a company, I love to get the most senior person to own their own crap first -- it can shift the entire energy in the office and produce positive results both in company morale and in profitability. We continually see when a boss acknowledges that it's OK to have bad traits and tell the truth about them, it profoundly alters the culture in the company for the better.
How to Acknowledge Negative Traits to Be a Better Leader
Before you start getting frustrated or feeling bad about yourself, remember that everyone has negative traits, even the most successful people. But you can't fix what you don't know -- or acknowledge -- to be a problem. You'll see many benefits, both personal and professional, to doing this kind of work.
Five Steps to Owning Your Bad Traits and Taking Them Down
1) Find Out Your Negative Traits
Reach out to people you both trust and feel comfortable with, and explain to them that you genuinely want to hear about your less-than-positive traits because you are sincere about changing your behavior. These could be siblings, friends, colleagues, even your kids -- anyone who you know will tell you the truth.
Another way to do this is to make a list of situations that didn't work out the way you wanted or that made you unhappy, and figure out your role in it. Did your lack of trust sour a work relationship? Have you had to apologize to employees because of your bad temper?
The third way -- and something we do with clients -- is to ask you to list all your parents' traits, positive and negative. Before you roll your eyes and decide that this isn't for you, let me make it clear that we aren't getting into therapy here (though it may end up being a therapeutic process), but we believe that understanding all the people in your life, all your life's big events, directly opens a window to understanding the themes in your life.
Your personality is made up of everything you ever experienced -- everything you ever heard, witnessed, learned, mimicked, etc. To understand your personality, you have to know what you are reacting to, believing in, and reliving. The mission is to uncover unresolved themes -- and resolve them. Here's how it might work: You look back and realize that your mother was a control freak, and how that plays out for you at work is that you micromanage people. Maybe your father withheld praise, and you never think to congratulate employees on small victories.
2) Write Up Your Version of the Trait
Once you've identified all your bad traits, choose one and write up your version of it. Don't be easy on yourself. Tell the truth, and be blunt. How does it look to others when you're doing it? Own the trait. It's how you will ultimately take it down and change.
3) How Does the Trait Affect You and the People Around You?
Look at how the trait affects you and the people in your life -- watch and see how it affects others. How do you feel after doing it? Are you left feeling proud of yourself??Does it upset your spouse or your children? It's important to understand the impact that the bad trait has on you and your life.
4) Watch the Trait and Keep a Log of It
Spend a week and keep a log on your phone of whenever you do the trait. How did you do it? Document every place you see it. Don't try and change it, just become present to it.
5) Get the Trait on a Leash
A bad trait doesn't disappear right away -- it's a bad habit. It's probably been in your lineage for generations. You need to get it "on a leash" to evolve it and change it forever. Changing a bad trait is easiest when you use a system of consequences.
System of Consequences
There are a few methods we use at the Handel Group, and one of the simplest but most effective is the use of promises and consequences. This starts the process of making you aware of your trait. Having the people in your life participate helps you identify and modify the behavior that's not working, and also lets the people who are most affected know you are sincere about changing and are inviting their help.
For instance, my big thing was that I could get really mean with people -- I could be sarcastic and say really debilitating things to them. I was committed to changing that trait. I promised that if I was mean to anyone, I had 15 minutes to realize it and then go back to the person and apologize. If I didn't catch myself or if someone else caught me, and if it took me longer than 15 minutes to figure it out or if I didn't want to apologize, I paid the consequence, which was throwing $10 on the street. (Yes, I literally threw money on the street. It made me nuts to do that, but the whole point of the consequence is that it has to be incredibly annoying. Giving money to a good cause isn't annoying!) After two months of catching myself and apologizing, and $100 to the street in increments of 10, I started to notice that I didn't get mean anymore. I started to let people know in a respectful way that something they did just didn't work for me, and we resolved it.
At first, most people don't want to acknowledge their negative traits, but by the time the process of discovery and change is complete, an amazing feeling of freedom enters the workplace. The entire environment shifts, allowing for creativity, productivity, and effective teamwork. So I dare you, tell on yourself to your team. Tell them that you know you can be harsh, or that you are late to meetings, that you can get impatient and bite people's heads off, or whatever your trait is -- then tell them that you are taking on the task of ending these traits. You can even ask your team whether there are any other traits that they would like you to take on this year. Then set up your consequences, let them in on the game, and have fun with it. You'll be amazed at what happens.
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The latest film by Claude Chabrol career before his death in September, Inspector Bellamy 80 is an exercise intriguing diversion, built around the great figure of Gérard Depardieu.
Depardieu plays character, Paul Bellamy, who is on vacation with his wife, Fran?oise, Marie Bunel) at their home in N?mes country.Bellamy apparently is one of most famous cops in Paris, even if we are ever given anything to support this notion, beyond having other characters to mention the famous how he est.Apparemment, he is known for its deductive skills - as opposed to some famous rogue killer COP instead of the infamous - but again, it is something that we have said, not shown.
Background on TV as he is working on a crossword and a cup of tea purr is a framework for insurance who has committed a kind of fraud, then fake his own death. But Bellamy, that he and his wife keep reminding people, is on holiday.
However, it is a pole of attraction for intruders.First is a foreigner, which hangs in the garden of his house, appears in the door and, finally, calls it to a nuit.Appeler himself Noel Gentil (Jacques Gamblin), eventually lures Bellamy to his hotel room where he admits that he committed a murder.
Second is half-brother of Bellamy, Jacques (Clovis Cornillac), a not ' er-do-well that is temporarily poured out, apparently not an uncommon situation with him. He moves in with Bellamys, sponge on them for money, power and the use of their car, even if it shears to and bickers with Paul.
Bellamy vacation turns into a busman holiday, that it uses his encounter with the murderer admitted to unravel a mystery involving the Executive insurance missing, the identity of the body used to false death and extra-marital entanglements that propelled his misadventures. Bellamy also finds himself uncomfortably reconnect with his half-brother, which introduces the suspicion again in the life of Bellamy on its own character and marriage.
Chabrol, however, is something different from that of a simple whodunit with classical resolution.Entire history of the impostor missing insurance is rather apparently a red herring, an excuse to tell a story about Bellamy and his compulsive work ethic destruction off-given to the people in his life and his apparent cluelessness about himself.
Who better to play a delicate Bull as Depardieu?In the middle age, approaching end of life circumference Brando or Welles.Yet it has lost none of its nose vitalité.Avec strangely presence (the only players with anywhere near as distinctive nose are Owen Wilson and Adrien Brody) and a smile that can pass malevolence, casually amusement there always obtained provides a touching vulnerability to this not-so-gentle giant moving sensitivity.
Bunel, as his long-suffering wife carries an air of mystery about his feelings for her dominant husband: is resignation? disease? contempt? tolerance? who maintains performance of fading background Institute maintains the public - and Bellamy - balance.
Off-balance sheet, in fact, was a State in which you want Chabrol keep its auditoire.Il succeeded one last time with the Inspector Bellamy, disturbing film reveals never quite in the way that wish audience.
Click here: learn more reviews, interviews and comments on my Web site.
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-Is this just me or does that Shakespeare was right when he rejected the masses so effectively in Julius Caesar? Are we rabble just, which twist and turn to the emotional rhetoric without the ability to think for ourselves?
Two years ago our country was in a crisis of so many ways, not the least was the economic turmoil that have caused the bankruptcy almost worldwide and the tragedy of so many lives lost in unnecessary wars persisted in the Middle East.
There are other problems of course, more important than others but all contributing factor to our misfortunes.If we changed of course with a landslide that elected our first bi-raciale President who won not only with a significant majority, but therefore unlikely supported Republican States such as Virginia and Indiana.
The majority of the Democratic Congress is almost irreversible, with 60 votes in the Senate and the voices of save in the House of représentants.Les people were eager to change, which was indeed a bit slow to be forthcoming.
Part of it is due to Barack Obama pledge and stubborn insistence that his presidency would be composed of things we do given avant.Son administration would not in politics and it could affect the Republicans, who had not had the the thanks to do the same for the Democrats in 2000, even though more than people voted for Al Gore than George W. Bush..
Obama attempts were arrested and he took a year or for him to go into account that the Republicans achieved right when they took her fonctions.Il had said, Hey, "we care not how we got here, but we're here and we will be running the show." So finally, after the Democrats have lost their majority as a result of the death of Senator Ted Kennedy and the election of Republican Scott Brown has been acting difficult when they pushed by landmark, health care package which had already passed the Senate and the House in persuading still formidable democratic majority in the House to accept the Bill in the Senate.
Republicans am, but they work, a feat that had escaped the nation since Harry Truman attempted to ball rolling sixty years ago. A fiscal stimulus package was also transmitted, as well as reforms in the credit card industry.Folks, much progress has been made, and the administration has been in Office less than two years.
However, because there is still much unemployment, even if job losses have declined and there is still much to solve, there is a roll the buttocks of fate fervor sweeping the nation.Most experts predict definitive loss of the Chamber - a huge turnaround - and a Senate even with Democrats in control, what will be the majority as the name.
Of course, this is because while the Republicans are primarily a stripe, except for the two women, who represent the State of Maine, there are so many different types of democracy across the nation, it's a miracle when Trues reforms are made of tissue which reminds us a party when the FDR, Truman f. John Kennedy and Lyndon Johnson was in charge.
The reality is that we are on target to improve things, and things are better that they were two years if we are forced to paraphrase request Ronald Reagan for us in 1980, "are you better off that you were four years ago."We are in excellent shape, the finished work, the answer is of course, aucun.Mais should stop and hand the reins of power to the spokespersons of the large enterprises and the so-called moral, folks who proclaim themselves as the only true American conspiracy because they promote discrimination against immigrants and denounce gay patriotic who want to serve in the army? to me, this is a self.
But it seems we are on the verge of doing so, and if it happens then the country deserves what he fait.Il will be largely dependent on short-sighted and a high degree of racism by those who believe that a guy with a very dark Kenyan father has somewhat become our President self interest Act.
And media like controversy and promoting governmental disorders, undoubtedly increased ratings of Brian Williams at NBC, those of Katie Couric on CBS, Diane Sawyer on ABC and Anderson Cooper on CNN.
There is still time to stop the madness and give leaders that we elected the time to do what must be fait.Disons tweet on Twitter rant on Facebook or absurd position Tea Party candidate outlined on YouTube.Je must admit I'm not too optimiste.Comme I mentioned at the beginning, William Shakespeare included people and their weaknesses too much and he excelled in dramatic form which could well be enclosing our nation as transfigures in modern tragedy.
Site Web de Michael Russnow is ramproductionsinternational.com
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The leader of the Union:
New Hampshire Democrats Thursday demanded a federal prosecutor investigating the Republican Congress Frank Guinta of the candidate, the candidate has operated for forgotten bank account $network in campaign financing.
Mike Brunelle, Executive Director of the Democratic Party in New Hampshire, has asked the Prosecutor John Kacavas United States ask Attorney General Eric Holder to investigate whether Guinta has violated federal laws covering candidate and campaign finance reporting disclosures.
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Kyra Phillips and John Roberts is on the verge of becoming parents - multiplied by two. New CNN anchors are "very pleased" to announce that they expect twins next spring, as they say people exclusively.
Kyra Phillips and John Roberts is on the verge of becoming parents - multiplied by deux.Les new CNN anchors are "very pleased" to announce that they expect twins next spring, as they say people exclusively.
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In:Bakeries, margarine, ice cream chocolate products.
Source: ipse
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WASHINGTON — A year ago, two top Republican strategists sat down for lunch at the venerable Mayflower Hotel, five blocks from the White House, calculating how to exploit the voter anger they had seen erupt at Democratic town hall meetings that summer.
Today, the money-raising success of the GOP-allied attack led by the U.S. Chamber of Commerce and the Karl Rove-inspired American Crossroads has stunned opponents and even its own architects. It's one big slice of the estimated $3.5 billion expected to be spent on this year's campaigning, a record for a midterm election.
Financed to a great degree by undisclosed donors – and helped by a new Supreme Court ruling – the deep-pocketed groups have become a dominant part of this election's narrative. They have reversed past pre-eminence by Democratic outside groups. And they have become a prototype for elections to come.
Their effort has been a major factor in the $264 million in spending so far in this election by outside groups – organizations separate from the political parties and candidates.
Rove, who was President George W. Bush's top political adviser, and the two Mayflower lunch partners – former GOP Chairman Ed Gillespie and Steven Law, a veteran of Capitol Hill and the Chamber of Commerce – worried that the Republican Party alone would be no match for President Barack Obama's superb fundraising.
"Clearly there was a tremendous amount of grass-roots energy building – a grass-roots prairie fire that was building in intensity," Law, now the Crossroads president, said in an interview. "We felt that one of the things we could do was pour gasoline on that."
If voters seemed angry, so was corporate America. Obama led Congress into passing health care and financial regulation overhauls and pushed for climate legislation, all of which angered the business community.
In the end, the advantage held by the GOP outside groups helped neutralize the financial edge enjoyed by the Democratic Party over the Republican Party. Together, they all have contributed to an explosion of concentrated political advertising – perhaps $1 billion worth – that rivals the annual ad spending on cereal by Kellogg's or on drugs by Viagra maker Pfizer Inc.
In the past few days, Democratic-leaning groups led by labor have begun to weigh in with their own money, anxious to match the GOP effort on the ground and on the air. Aided by more than $4 million from America's Families First Action Fund, a group gathering large donations to support House candidates, Democratic allies have managed to stay virtually even with Republican groups during the past six days, according to an Associated Press analysis of Federal Election Commission data.
The GOP plan Rove, Gillespie and Law designed was ambitious. It would require the various Republican constituencies to unite behind one economic message. The conservative movement's biggest donors would have to pony up for a midterm election with sums that would have to match or exceed their giving during presidential elections. And the groups would have to align their spending, selecting their targets and becoming almost a parallel Republican Party.
This election has emphasized the use of nonprofit, tax-exempt organizations in politics – a trend that is not new but has gained attention by the sheer size of the spending. The groups are not required to disclose their donors, adding an element of secrecy that Obama and Democrats have denounced.
The $264 million in outside group spending reported to the Federal Election Commission as of Tuesday already exceeds outside spending in the 2008 presidential year and is four times the outside spending seen for the 2006 midterms.
"It's a telltale sign that things have really shifted in a dramatic way this cycle," said Sheila Krumholz, executive director of the Center for Responsive Politics, which tracks campaign money.
Moreover, actual spending could be far higher because the reports cover only spending on communications. There is no accounting for get-out-the vote field operations by conservative and liberal groups.
The money comes amid a new landscape in campaign finance created when the Supreme Court, in a case known as Citizens United v. Federal Election Commission earlier this year, opened the way for corporations and unions to spend money in elections. While that ruling and other court decisions have created a more freewheeling environment, the lack of disclosure makes it difficult to determine whether corporations have stepped up their giving.
What's more, the special Massachusetts Senate election this year, won by Republican Scott Brown, preceded the Citizens United decision and still attracted more than $5 million in spending by more than a dozen outside groups.
The U.S. Chamber of Commerce relies on undisclosed corporate contributions and has seen its fundraising grow. Chamber President Thomas Donohue has aimed for a record goal of $75 million in political spending at the federal and state levels this election season.
Bruce Josten, top lobbyist for the U.S. Chamber, said the business group saw Democratic-allied groups in 2008 pour vast sums of money into TV advertisements and achieve historic successes and decided to "take a page out of their book, learn a lesson."
"We've been able to do what we've done because people are angry," Josten said.
Money alone does not decide political contests. In 1994, the Democratic fundraising advantage could not stop a Republican tidal wave that switched control of Congress.
But it is one significant barometer of partisan fervor.
"Money does follow momentum," Josten said. "You saw that in '08, and you're seeing it now."
Republican-leaning groups have far outpaced liberal and Democratic-leaning organizations. American Crossroads and its affiliate, Crossroads Grassroots Policy Strategies, surpassed their $65 million fundraising goal on Monday and together have spent $30 million on 14 Senate and 18 House races. The Chamber of Commerce has spent $34 million in 58 races. The American Action Network, which occupies the same 12th floor office space in a Washington office building with American Crossroads, has spent $22.7 million.
With days to go, Democratic-allied groups are weighing in, too. They are relying primarily on labor unions that are spending directly in some battleground races or financing smaller versions of the GOP-allied model.
The National Education Association, through its advocacy fund, has pumped $2.4 million into four Senate races just in the past three days, including $1 million for ads opposing Republican Senate candidate Dino Rossi in Washington state. But labor's effort is diffuse. One of the biggest union spenders – the American Federation of State, County and Municipal Employees – has spent $90 million so far in this election, according to the union's political director, Larry Scanlon. But that money includes millions that it is spending on gubernatorial and state legislative races. Its direct spending on congressional contests as of Tuesday totaled $11.8 million.
Unions also are less likely to use television advertising to deliver their message, focusing instead on mailings and door-to-door canvassing.
In addition, the millionaire contributors that helped finance Democratic outside groups in the past have largely stayed away from politics this election, and the unions, their ranks diminished by the recession, have less money to spend. Donors like billionaire George Soros have put their money into policy causes such as health care and climate change. Last week, Soros gave $1 million to the liberal Media Matters for America, a group that routinely targets Fox News. On Tuesday, he contributed $1 million in support of a California referendum to legalize the recreational use of marijuana.
Big corporate and labor money is not unusual in politics. Unions and companies used to give directly to the parties in unlimited amounts. That money was disclosed and had restricted uses. But Congress in 2002, banned such "soft money" contributions to the parties.
It didn't mean the source of the money went away from politics.
___
Associated Press writer Julie Hirschfeld Davis contributed to this report.
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Greg Mitchell on Tuesday started filing daily campaign dispatches, but with a unique twist - the campaign took place 76 years ago. Why? In an amazing 1934 upset, ex-socialist Upton Sinclair - leading one of the great grassroots crusades author in our history - swept the Democratic primary for governor of California and appeared headed for victory in November. To prevent that, his opponents invented the political campaign as we know it today. It also marked Hollywood's first all-out plunge into politics and the creation of the first "attack ads" on the screen - thanks to Irving Thalberg at MGM. Mitchell calls it "The Campaign of the Century" (the title of his award-winning book, just published in a new edition), and the political and economic parallels to 2010 are profound. These daily reports for HuffPost match the same date in 1934, as one of the dirtiest, most influential — and most entertaining - campaigns reached its final days.(Read last Monday's intro piece here and catch up with previous days "_hplink" > here.)
October 27, 1934 - ROOSEVELT HOSTILE TO SINCLAIR NEAS ' S CANDIDACY, shouted a headline at the top of The New York Times' front page, CREEL TURNS AGAINST HIM.And: FARLEY LETTER A "MISTAKE." George Creel was a leading Democrat in California and the Farley letter was an endorsement of Upton Sinclair that now was said to have been sent in error.
The White House, after nearly two months of ambiguity and qualification, "everyone turned away from Upton Sinclair today," the Times declared, "with unmistakable evidence that it does not care to have the former Socialist elected as Democratic Governor of California." Behind the scenes, unknown to the Times, the White House was moving to get Sinclair out of the race or, failing that, making a deal with hapless GOP candidate Frank Merriam.
"If Sinclair is elected I'll surely come out on a newspaper enterprise," h. l. Mencken wrote to a friend in California today. "Four years of him would be certainly too rich." "I fear I d laugh myself to death."If he did he would no doubt try to buy his friend Uppie a drink, an effort that always seemed to fail.
Speaking of famous columnists: Upton Sinclair's recent curse became Frank Merriam's affliction today when Westbrook Pegler trained his gunsights were the incumbent governor. Pegler had interviewed Merriam and found the experience profoundly disorienting.He had the weird feeling that he had met before Merriam.
Then it dawned on him: Merriam was the glorious final composite of all the popular cartoon representations of the hack politician.He was bald, his face was plump, his smile dull, his stocky and rumpled, his manner of the inveterate office seeker that figure. Pegler realized that he had seen the likes of Frank Merriam depicted in political cartoons a thousand times, usually with an arm around the shoulder of a fat man in a plug hat labeled THE INTERESTS or THE TRUSTS. Merriam, Pegler decided, was Warren g. Harding come to life.
"He is a statesman," Pegler observed in today's column, "who can be relied on to condemn the housefly and the common cold in no uncertain terms." You will never find him straddling the proposal that right is right and wrong is wrong."Naturally, if Mr. Merriam is elected, his official cabinet will be composed of statesmen of similar character and ideals, just as Mahatma Sinclair must be expected to surround himself with a staff of political and social hypochondriacs like himself."
Variety, confident that the threat had expired, playful this morning turned Sinclair in discussing charges that local newspapers were publishing pictures of actors and passing them off as tramps."When is a hobo not a bum?" Variety asked. "When is a bum extra year?""When is a 1929 tourist a 1934 Sinclair-attracted bum?" These were just some of the questions that had the movie colony "all dizzy and whoozy" since the appearance of suspicious-looking photographs this week in the Times and review.
Elsewhere in Lotusland, Sam Goldwyn finally announced the date for the California first of We Live Again, the movie based on Tolstoy that Sam had indicated he would not release until the campaign ended, on grounds that the film about a Russkie might help Sinclair in some way.
Goldwyn was as good as his word.The film would open in San Francisco on November 7: the day after the election.
"It may hearten the cause of conservatism," a wire service reported, "to know that Shirley Temple has decided, after serious Hall, that she apply journal Sinclair EPIC philosophy and is backing her opposition with a day's salary, even if she can not with a vote."Unstated was that this day's pay was not a request but has requested from the studio.Jean Harlow had recently caved in the same manner.
No one in Hollywood was more likely to speak her mind than young Kate Hepburn. It was a genetic predisposition.Because of her cultivated accent and contributed demeanor and the fact that she was the daughter of a famous surgeon, Katharine Hepburn was perceived as a product of high society and conservative to the core.The stereotype, however, didn't fit.Growing up in Hartford, Connecticut, Kate was more tomboy than start-up.Her parents were well off, and Kate did expected Bryn Mawr, dinner-table conversation purpose in the Hepburn household did not re-Volva around teas and tennis but, rather, feminism, Marxism, Fabian-ism, even nudism.
As the California governor's race heated up this autumn, Hepburn was filming The Little Minister, based on the j. M. Barrie play for RKO.It was a big-budget production, and the studio expected the film to put Hepburn's career back on track.With that much invested, RKO executives could not have been pleased when rumors circulated that Kate Hepburn favored Upton Sinclair gold would not pay the "Merriam tax," or both.
Now the Los Angeles district attorney had sent an investigator to find out what Hepburn really believed - and whether RKO had threatened to punish her for those beliefs.
A new edition of Mitchell's book on the 1934 raceThe Campaign of the Century, winner of the Goldsmith Book Prize, has just been published.He writes the popular Media Fix blog for The Nation.Contact him at: epic1934@aol.com.
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BEIJING, China urged zoos to terminate the service of wild animal products and the holding of the performances of wildlife to try to improve the treatment of tigers, bears and other animals among the concerns about violence in zoos and wildlife parks.
The Department of housing and urban-rural development posted suggestions on its Web site Tuesday and inspection thereof could be made to see if zoos were consistent.
Animal welfare groups have documented widespread Chinese zoos and parks wildlife, including neglect, beatings animal abuse and the illegal sale of wine or tiger bone soup track of disappearance.
Hong Kong Animals Asia Foundation-based animal welfare group has published a report in August said bear in Chinese zoos have been regularly lashed and beaten with sticks, while elephants are parties with metal hooks, and the Tigers and lions were defanged and declawed, causing chronic pain.
Earlier this year, 11 rare Siberian tiger died in a wildlife park in icy China Northeast and Stavro said that they had insufficient funds to feed or take care of them properly.The groups said that the zoo could sell the tiger skins and bones on the black market.
Sales of tiger bone, the penis, skins and other parts are illegal in China, but persist because some consumers think products increase the power or can cure the ills of seizures, skin diseases.
The Ministry said housing zoos should provide sufficient food and shelter for their animals, put an end to all sales of wildlife in restaurants or shops and stop Zoo animal representations staging.
He said Zoo could be closed or receive a citation if they disobey the guidelines for the period of three months which began on 18 octobre.Mais inspection it does not say if the requirements would be possibly made permanent.
The Asia Foundation animal said bear black are most popular animals in China, forced to climb the bicycles, tricycles and even horses usually performers regularly whipped and beaten with sticks by their trainers.
Sun Quanhui, a researcher at the Wildlife Conservation Society based in Northeast China, Hunchun city said Wednesday Housing Department's suggestions were "good news", but they do not constitute China animal abuse problems long term solution.
China has worked on a draft law protection of the animals, but it has not yet finalized and it is not known when it will be passed.
"We believe that these new guidelines are a good thing, because they could improve the well-being of animals in zoos and help to standardise conduct at zoos," Sun said. ""We hope that the future we will be able to have a right in rem in respect of animal welfare which helps to ensure the basic needs of animals in zoos and".
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At the intersection where social media and entrepreneurship meet technology and racial issues, you will find Latoya Peterson hard at work changing American society.
The 27-year-old African American entrepreneur --who envisions new trans-media opportunities across Internet, TV, radio and print sectors amid a crumbling Old Guard corporate media infrastructure -- presides over one of the most important ongoing national discussions in America: race relations.
Racialicious
Peterson's blog, Racialicious.com, sounds like a deliciously cynical spoonful of an issue most Americans find difficult to swallow. But it has grown rapidly since 2004, when it was created by original owner, Carmen Van Kerchkove. In 2008, Peterson was brought on as editor and eventually purchased the blog when Van Kerchkove decided to retire earlier this year. The 500 readers a day several years ago have ballooned to a current high of 10,000 ... and the site is growing.
Peterson's dream of reshaping Americans' perceptions toward race relations and changing the way we talk about race collides with the reality of corporate media's vice-like grip on the megaphone of mass communications and the hidden problems of race relations in the media industry. Yet, in the nebulous cloud of national racial issues, where corporate media executives appear incapacitated and even U.S. presidents have failed to pull the American people together long enough to see ourselves in a mirror, Peterson and her crew of devoted volunteers have quietly paved a path of progress through Racialicious.com.
Michael Eric Dyson and Condoleezza Rice
Guest hosting on the Michael Eric Dyson Radio Show (Dyson is on hiatus writing his next book), Peterson's latest interview is with former Secretary of State and National Security Adviser Condoleezza Rice, which airs today. Secretary Rice discusses her new book, "Extraordinary, Ordinary People" and also weighs in on NPR's controversial firing of news analyst Juan Williams.
Guest Host Latoya Peterson (left) with Maria Teresa Kumar (center) of VotoLatino and Arnoldo Borja, a community organizer with the Legal Aid Justice Center in Northern Virginia.
The past couple of years have been quite a climb for this D.C.-area native who barely finished high school and once had a life goal of being an "international slacker."
American Dream
Today, Peterson champions the cause of increasing minority-owned media, bridging the gaps in race relations and finding the right revenue model for social entrepreneurs. She doesn't measure success with a capitalist yardstick, and her dream of transforming American society may be closer than you think.
In her own words, Latoya Peterson: social entrepreneur
Q: Tell me a bit about yourself:
A: I'm the editor and owner of Racialicious.com, which is the intersection of race and pop culture. I've been writing and blogging for about four years. In 2008, I became the editor of Racialicious and now I own it.
I was born and raised in the D.C. area between Maryland and D.C. I lived primarily with my mom. Kinda normal. Hangin out. Not a super great student, but I liked to write. I liked to talk about things. Left high school a little bit early. I did actually graduate, though just barely. Moved out. Decided I wanted to go to work. And I found out work sucked, so I had to go back to college. That cycle repeated for a few years. The whole time I was just being myself, talking, reading a lot of books.
Writing as a professional career had never occurred to me. But I was very active on the Internet. I did a lot of things with message boards and then blogs. I wanted to participate and join the conversation there. After a while Carmen asked me to write for Racialicious. I really enjoyed it. My work started to get a lot more exposure. I started writing small pieces for other things, like feminist and leftist magazines.
A couple of years ago I decided I liked this work better than the work I was actually doing. So I switched out of that career and jumped into freelance writing, which is not advisable to do in a bad economy. I figured out how to support myself as a freelance writer. I built up an audience then bought the blog.
Latoya Peterson (left) interviews Sophia Nelson, Political and Social Commentator for Jet, about the prospects for high-profile Republican female candidates this election season.
Q: Who were your mentors?
A: Too many to count. I had so many great teachers (at John F. Kennedy High School) that were there for me and really helped to shape my curiosity. I think that's the biggest reason how I ended up being in this really weird career I never thought I would be in.
There was Mr. Tile, my speech coach and mentor. He was amazing and would focus on making sure my reasoning was sound and push my limits a lot, in terms of what he thought I could accomplish.
There was Ms. Aarondale who would talk about how history is this evolving thing and to understand the nuances of history is to understand humankind.
There was Ms. Jenkins who talked about how American history is this constantly evolving thing. It's also something that can be shaped by political norms.
There was Mr. Griffith, who gave me the biggest contribution in terms of civic responsibility, of understanding social issues and understanding that I could change them through the electoral process and also through speaking up.
So, a lot of the most influential people in my life are teachers. Had some great bosses as well. There was this one guy named John. Interestingly enough, he was a staunch Republican. He used to always joke that I needed to join the Republican Party post haste. Given my liberal leanings we clashed on a lot of things, but he always respected who I was and gave me opportunities to learn about the things that really allowed me to grow and stretch. The skills he allowed me to learn really served me well when I wanted to switch careers.
And, of course, my parents, who were always supportive of whatever I decided to do with my life.
Latoya Peterson with Richard Prince, author of the popular media-focused column, Journal-isms.
Q: Any siblings?
A: Younger sister Shanice. Younger brother, DaJuan.
Q: How would you describe yourself?
A: Nerdy. Weird. Eclectic.
Can We Talk About Race?
Q: Tell me about your vision, passion ... where you direct your energy?
A: A very big passion of mine is changing the way in which we talk about race.
In particular, the ways in which minorities are depicted and represented, with an eye toward increasing understanding among different groups.
I think one of the ways in which race has changed is the fight cannot be just one racial group. It can't be just African Americans, just Latinos, just Asians, just Native Americans agitating for and hoping to work toward equality. We have to invest in each other's struggles and look for White allies who are with us to advance everything to the next level ... to have a pan-racial idea because the idea and conscience of race are changing. Trying to fight the battle with the same old tools isn't working anymore. That's one huge passion.
My other passion is technology, one of the main reasons why I've been able to build this career in the D.C. area, which is notoriously competitive.
Wages: High School vs College
A study recently published revealed D.C.-area high school grads average $12 / hr to live in a city with one of the highest costs of living in the United States. At the same time, college-educated professionals are making an average of $38 / hr. There's a huge income gap. I could've very easily been sucked into that lower wage life because of the decisions I made.
But at the same time, the Internet emerged as this interesting space. It was about skills and less about credentials and net worth. So there were a lot of things that were open to people (particularly people of color) on the Internet that weren't open in real life.
There's nowhere else for a person who isn't published, who isn't on somebody's payroll, to sit and talk, direct and shape conversations about national policy or about race policy or about even the direction of your favorite show. Before (the Internet) you had to go through gatekeepers. You had to send letters. You had to hope someone wanted to listen to you. The Internet made it so you can demand a seat. You can have a voice. You can demand a spot at the table. It's been such a boon to so many people I know who have been able to draw all these new careers almost out of the air at a time when we're losing so many jobs.
Our agricultural systems are kind of devastated. We don't have an industrial system anymore in the United States when most things are becoming service oriented. There's this whole other class of jobs that I wanted people to be exposed to. And there's so much wonder in technology. I love video games. I'm a gamer. There's a lot of things I enjoy about the online space. Just being able to Google anything you want and look for it. And have it. I think that's kind of the latent librarian in me. I always want to have access to as much information as possible. And the Internet makes that possible.
So, this big push for technology, in particular getting more people to understand the power and potential for jobs in technology, is really one of the two big things that guide me at this point.
Q: It sounds like you've turned your passion for technology into a tool that you now use to leverage your leverage your way as an entrepreneur.
A: Yes. Exactly.
Q: Do you see yourself as an entrepreneur?
A: Definitely. But first, I have to admit, I'm kind of a bum. I really am always curious and like to devote myself to projects. Then I like to chill out for a while and not do anything.
So originally my goal in life was to become an international slacker, where I had enough money, time and leisure to go where I wanted and work where I wanted and have a job that allowed me to have this kind of mobility. But at the same time to not really be obligated in the way these high-paying jobs are that tie you to a desk for 80 hours a week.
But that changed when I got more involved with Racialicious, because there's so many opportunities.
Corporate Media Control
But there's not enough minority-controlled media. There just isn't. There aren't that many spaces controlled by minorities, controlled by women that have the power to push back and have the power to discuss issues that are critical to us. To look at things through a different lens. There's tremendous power in that. In being able to have a stage and to use it for what you will.
So I found myself shifting a bit. At first, my goals were to be financially comfortable, eek out a living and have a job I didn't hate that was flexible. And now it seems like there's a bigger responsibility in that I've been able to acquire this huge platform and grow it. Now I'm asking, "OK, What can we really do with this?"
Can we provide people with the job training they need? Because that's one of those things people are up against. They don't have experience. They don't have training. They don't have their first published clips. Can we be that for some people? Can we grow this into something larger? Can we grow this into a media company?
So, I think that's the direction we're moving. What does this new media marketplace look like? What does entrepreneurship in media look like online? I feel like there's tremendous potential in this space to do it.
Q: Why is it important for there to be more Black-owned media and, in particular, women-owned?
A: One reason is the corporate control of media in general: media consolidation. Just the fact there are thousands of media outlets but when you start tracing it's really owned by basically eight people. (laughs) There just a few companies that control about 85 percent of what you watch and see. And there's just a few families in control. It's a small number, maybe 40 or so that have access into the ridiculous range of how we consume media.
And since media is how we understand ourselves and society, media helps to project not only things that provide understanding, like the news, but also projects things that stereotype. And so the media is this very powerful tool and it's really disconcerting that there aren't that many institutions dedicated to representing minorities in a fair light.
And the employment practices also reflect that. There's always a very dismal representation (percentages) of minorities on television, radio and news. It doesn't matter the format. It's all the same problem. It keeps going.
Birth of a New Nation
So when you have minority-owned organizations, you can help not only become a pipeline for people to receive training to move on, but also as an alternative voice. And you can use that very powerfully.
There was a lot to be said for BET, despite how it's been in the last 10 years or so. Because Bob Johnson was able to create that from scratch and Cathy Hughes is trying to do that with TV One and Radio One, the One Network. We really want to grow that and have it broader and have something that really reflects the new America.
The America we're growing into in 2050, which is multi-racial, multi-cultural, multi-ethnic and multi-lingual. And seeing that reflected, we should not have to wait for anybody else to lower the gate to allow us in. We should be able to make things on our own terms.
Q: And you see the Internet as a gateway?
A: Oh yeah. Now, that gateway is closing. Because just like anything that's been seen as profitable, it starts getting corporatized. There's all these battles around net neutrality. It's got a huge impact because, once again, if corporations control the Internet the way they control the airwaves and media, we'll have the same problem with very little minority representation, very few things being made for and directed toward people of color. The things we want to make, programs, news items, whatever ... things that impact our communities being marginalized because they don't feel it appeals to a mainstream demographic.
But that's not the case right now. I feel like if there's enough of us making a concerted effort to change it, then it won't be the case.
Replacing Old Guards
Q: It sounds like when you speak of corporate media, you're saying these are the White power brokers.
A: Well, that's more of a function of how our society was set up.
For a long time only White people were allowed to access these corridors of power. And then it expanded a little bit to include others types of White people. There wasn't a shot for anyone else.
And while we created small things, like the African American newspapers, African American-focused media played a huge role in reporting on segregation and things like that when White newspapers would not report on it.
And when you look at things like the Ebony-Jet archives ... when you look at this huge wealth of knowledge ... this was Black life, then. And you can see how much of our history has actually been erased just because there was nobody documenting it. It (Black life) wasn't treated as important as, for example, the New York Times archives.
If the Google project had never come by and scanned all of that and made it available, it would be lost. And I think of the dozens of African American papers that were doing amazing things, that may now be sitting in someone's basement in a box. They're fading. These are pieces of our history we won't get back. And this will continue to happen until we have equitable treatment in media.
Q: If African Americans generate their own media companies and the general majority of the nation isn't interested in that information and those media do not reach the vast majority of White audiences, how will those media survive and create the impact you discussed.
A: There's a two-part answer to that.
The first one is we've already seen that White audiences are interested in this kind of media. It's very often shunted by a very small group of gatekeepers who say, 'This isn't important; this doesn't seem like news to me.' Audiences don't even get a chance to be exposed to what's going on.
At the same time, there are a lot of White audiences that watch BET. A lot watch TV One. There's a lot of crossover in what people are interested in watching.
In some ways, it's a false dichotomy, in which people say, 'Oh, the mainstream will never go for it.'
We document this on Racialicious -- where a program is successful and has a person of color in the lead role and then there's an immediate rush to justify why it was popular. It wasn't the fact that we're showing something a little different. Oh, no. It was because it was Will Smith and he's just so bankable. It was this, or it was that. And they make it seem like it's an exception to the rule, when actually people are just very interested in the literature and culture of a lot of different people.
White Privilege
Our current society is set up to privilege one viewpoint over another. And they're saying nobody will buy shows with Black leads. Nobody will buy shows with Asian-American leads. Nobody will buy Asian-American love stories. But people do. And when people understand this is available and is accessible in a way where people can get to. A lot of the things that exist now are in film festivals you have to know about to go to, to participate and support. You have to know which channels to subscribe to and they may not be in a basic cable package. You may not know about all the great stuff happening on channels 107 to 192 (laughs) because you're not getting them.
But I feel like there are networks like Current TV that are really changing this paradigm of who is considered newsworthy, who is considered interesting. At the same time, we have an increasingly multicultural and multiracial society that is looking for different types of perspectives. So the time is really right. And as we're marching toward this projected 2050 date a lot more things are going to change. So, I don't think there is a risk in terms of people being interested in content just because it's African American.
Now, creating good content with people of color? That's hard because it's hard to create good content, period! And a lot of stuff on TV right now I wouldn't call good content. A lot of what keeps people from entering these fields is how much money it costs to produce a show or a magazine. As costs come down, as people learn how to support more of these things, we'll start to see more of it.
The Internet: Media Game-Changer
Q: It sounds like you're envisioning more competition emerging that threatens the market share that corporate media hold. What you're describing sounds like emerging pieces of competition that, because it couldn't make its way vertically through corporate media, is now competing against corporate media for those eyeballs.
A: Exactly. My friend Aymar Jean Christian runs a blog called Televisual. He teaches at the University of Pennsylvania and has dedicated a whole course of study to visual culture. He believes Web TV, which is right now in its infancy and everyone is struggling to figure out how it will make money, will usher in the new wave of television and content. Because this is where creators go who have found that corporate executives say, 'There's no market for this work, we don't want to produce this, we want you to change it so it's not say gay or not so this or that.'
Online you're able to find audiences and prove your work. 'Hey, look, we have a million views on Youtube. You can say you don't want our show, but we have a million views on Youtube. We have 400,000 followers. We have 700,000 Twitter followers.'
You can't argue with numbers.
So, what you're saying is I already have this audience pre-packaged for my content that I made on a $10,000 budget. What can I do if I had $100,000?
It changes the game. And that's where I think all of this potential really lies. We're able to directly challenge it by challenging these core deeply held beliefs. Before (the Internet), there weren't metrics you could measure. It was hard to distribute content. You couldn't get it out to people. Then you had to go by whatever someone else said. And they would say this isn't going to work and that was the end of it.
Now, you just have to find your audience.
Visionary Change
Q: What does success look like down the road for Racialicious?
A: I would see us growing into television and radio ventures. Internet ventures and print magazine collaborations. Maybe even having a channel one day where people can come and interact. It would be trans-media with all of these things together.
But in the larger scope of things, using Racialicious as a hub for people to access and create content, and we're not counting anymore. That's the bigger goal. We're not saying 'Oh, my Gosh! There's two Black leads on two different shows this season.' We're not saying, 'Oh, my Gosh! This is a banner year for Asian Americans. From 1999 to 2009 there were only two or three Asian American on television at all, now we've got eight!' You know, we don't want to count anymore. It should be part of the landscape that we see. Like, we're not seeing all-White New York anymore. We're seeing this tapestry of who we are all the time. That would be success.
Sustainable Social Entrepreneurship
Q: As an entrepreneur, tell me about the future plans for your company.
A: I came into entrepreneurship in this weird backward way. There was this concept of hustle, where you can go out and make side money, side cash doing this or that, braiding hair or whatever, that a lot of folks in my family subscribe to. There's always this idea of hustle. So, it was great for me to discover that writing can be this side hustle I can do.
I backed into entrepreneurship because I got a job at the Library of Congress where I was an assistant they asked if I wanted to jump to the next level. They said they needed me to learn a little more in terms of skills, I would have to incorporate myself, become a company and they would double my salary.
I said, 'Hell yeah! I'll do that.'
So I became a consultant. It was structured very much like a regular job, only all of a sudden I had to take over my taxes and call myself a business. And this was happening at the same time I was a freelance writer. So, looking at things very loose, I am now the boss of myself. That was my whole goal in entrepreneurship: to boss myself. I didn't think anything beyond it until very recently.
For Racialicious, the philosophical side of who we are is everything we do. And we have a lot of really weird beliefs. We're not hostile to capitalism, but we don't necessarily embrace it often. So having projections and world takeover stuff ... I don't know ... it's not what we're looking at.
We've noticed there isn't an Internet revenue model. All the revenue models (new media) are based upon what people were doing with print. There's the magazine revenue model with subscriptions and ads. Or there's the newspaper model with ads and the occasional subscription. You pay for the archives. And there are some people trying to do other things with grant funding, which means you're at the mercy of whatever your funding foundation is. We decided we're not going to do that.
So, right now, we're in this really interesting exploratory phase in terms of what does it mean to try and make money on the Internet and not have a financial backer?
We've operated on no budget and no cash all this time. Our money was wrapped up in the extra stuff we've been able to do. If Carmen got a speaking gig, that was money that fed the blog. It was loosely unorganized around teams of volunteers who cared enough about it to do it.
We're now trying to create a sustainable funding model for people who are into the greater good and social justice in media. Because there isn't that big of a market for advertisers on anti-racist websites. There isn't that much money in it.
So we're trying to figure out what's the magic formula. What is the composition that will allow you to sustain yourself and grow? Is it consulting? Is it a combination of consulting and ads? Is it consulting ads and grants? What is it that allows you to have your blog and your mission, and have you meet that; and at the same time, you're sustained, your employees are sustained and we're growing from that?
We're not aiming to be a corporation. We're aiming to facilitate a way for other folks to be sustained while doing something they love, considering journalism is crumbling, the traditional media industry is crumbling and these things no longer have a designated career path. So we're kind of just pushing our way along and seeing where it goes.
Q: So you are a social entrepreneur, with social first and the entrepreneur part is the foundation upon which the social is operating?
A: Exactly.
Q: Regarding the race issue across demographics, it seems to be a very difficult discussion to initiate. Within demographics, it happens naturally. Have you engaged in recruiting or establishing relations with youth in high school and college journalism programs, where you may have a path of least resistance regarding the issue of race?
A: Being a Millennial myself, I don't think age necessarily determines how someone thinks about race. There are a lot of prejudices that still lie, in terms of how people rank others, the sexual stereotypes we apply to people, the competent stereotypes we apply to people, so age isn't always a great indicator of how someone will react.
Now, in terms of addressing the difficulty in talking about race, period, oh yes. The difficulty in running the website we run, it's a pan-racial website, is exhausting sometimes.
We look at all the different ways people don't like our message. What do Blacks and Asians have in common? Why can't people have their own space? Why do we always have to talk about mixed people? Why do we talk about indigenous people if they are only 1 percent of the population? Why do we talk about gay people? There's all this hatred from people who want to squelch the conversation. Stop the conversation and not complicate it with questions like what's the intersection between race and sexuality?
Gradual Growth
All of these things happen ... and yet our little site went from about 500 daily readers to about 2,000 daily readers when I took over the blog (2008), to now about 8,000 to 10,000 daily readers, depending on whether school is in session. And it keeps growing because people are actually hungry for substantial conversation about race. The conversation we have about race in America right now is really stilted, stale and tired. It's the same thing: the blame game. It's you can't do this, you can't do that. It's the regurgitation of stereotypes. It's a bunch of crap.
And people actually want to talk about how we make things better. How do we look at these problems that persist, like in health care? How do we look at problems that persist across racial lines? It's not a class issue. When you control for class, it's still a lot of times racial issues. So what do we talk about in terms of that?
Marginalized Pain
What are we talking about when we say we want representation of Asian Americans? My friend Jeff Yang, a writer for the San Francisco Chronicle, put out a collection of comics called Secret identity: Asian American Superhero Anthology.
Jeff tells a story through his comics. When he was younger he wanted to play Superman. And he was told there is no Asian Superman. You're not allowed. And that's painful. You can't dream. You can't do this because of who you are.
So, he carried that with him. And when he was older and had some time, he found some friends and people who thought about it. They went out and created their own comic collection. They put it out and there was a great response. And they went to ComiCon and now they have a second book deal for Secret Identities 2.
There's a lot of pain people experience around identity and around struggle and around marginalization and being excluded. And we're building a space where everyone can be included. It doesn't have to be where you're on someone else's terms. You can bring your whole self to the table. And I think there's only space for just that going forward.
We have passed the point where people are willing to accept that some people have to marginalize sometimes; you have to not be yourself anymore. We're past that point.
So, now people are just looking for what is this new solution? What is this new world we're trying to create? We're hoping to be able to show, this is what it could be.
(All Photos courtesy of I. Davar Ardalan)
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Follow Mike Green on Twitter: www.twitter.com/amikegreen2
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