WHY USE BANNER ADVERTISING?
Historically, consumer research shows that most people see advertisement multiple times before taking any mesures.Bannières you allow to display your ad over a period of time, increases the chance that a prospect will see your ad and recall that.
Your banner ad may be intended for audiences specific and displayed on Web pages and sites corresponding to some as the public.
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People see your ad can instantly click on from your web site store to learn more or to make a purchase on the spot.
You can track your results and make adjustments to your campaigns based on the response. Analysis of your results can help refine you your banner, landing page or public target for improving your response and sales.
Banner advertising is really a market of buyers, since there is always more banner positions available that advertisers need or want, which means that you can find many available ads.
ISSUES IMPORTANT TO CONSIDER WHEN PLANNING FOR YOUR BANNER ADVERTISING CAMPAIGN
There are several aspects to consider when planning for your banner advertising campaign.
The first review should be your graphic ad itself.It is usually animated GIF images, but don't forget that you want to attract customers - not just attention - and forget not the tone general campaign advertising in the design of your graphique.Garder in mind that many sites limit the size of the graphic file to somewhere between 12 and 16 KB.
Your chart will be link to a target url of your choice, so you can spend some time how you will monitor the traffic and clicks planification.Certains programs offer a follow-up and a service of statistics for you, but most individual sites cannot provide this information.
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Selection where display your banner ad the first review should really choose a site offering information that appeals to your audience cible.Un site dating from the high-traffic is not is going to be very good for your advertising e.g. maternity clothing line.
Then, you must examine the trafic.lorsque you look at the statistics of site that you want to make sure that focus you on the page views or page impressions instead of hits (which may count individually each reporting chart). depending on your banner and the market, you may be primarily concerned with single page impressions.
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